Our Story

We started with a simple belief: great coffee comes from careful choices at every step. From building direct relationships with farmers to cupping hundreds of samples each season, we focus on quality, fairness, and flavor. 

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Welcome to our Story

Our coffee story is much wider, much higher, and much deeper than meets the eye. After a purchase at a coffee shop, "Is this really what a $7 cup of coffee is suppose to taste like?". Our Journey didn't begin with the goal of becoming a brand. It started with curiosity, sitting behind a computer. Reading every article, day after day. With months of research and learning, the journey began. Test roasting green coffee, pulling hundreds of shots, and closely observing coffee shops techniques and practices. 

 

Soon a realization hit, some of the most famous coffee companies shamelessly serve subpar coffee, counting on customers to not know any better. It's no longer about the experience you receive and enjoy, it's about the transaction they accept and collect. Shortly after, a passion was born. Passion for the art of coffee, with the capabilities of bringing it to others.

Cameron Langshaw / Founder

Our Coffee

Everything is roasted in-house and to-order. We never have old coffee sitting around waiting to be sold. We roast it when you order it and we pride ourselves on continuously learning about our customers and our industry so we can be the best at what we do to serve you better. This process & practice allows us to give you an amazing coffee experience every time! In a sea of coffee options, you chose us so we want to show our appreciation by providing an excellent product.

Clean + Effective + Safe

1. Green Bean Sourcing

2. Cupping

3. Final Product

“From farm to cup, we meticulously source, taste, and select our coffees to deliver quality in every sip.“

PASSIONATE ABOUT COFFEE. 
FANATICAL ABOUT FLAVOR.

ONLY

Ethically sourced

100%

Specialty-Grade

100%

Small Batch Roasted 

Our Mission & Vision

At Aurum Roasting Company, We're redefining the coffee experience with a commitment to sustainability, community, and unparalleled quality. Founded in 2023 by Cameron Langshaw and Austin Hala. Our journey began with a simple idea, to craft exceptional coffee that brings people together while honoring the planet. 

 

What sets us apart is our dedication to freshness and innovation. Every batch at Aurum is roasted to order ensuring you experience coffee at its peak flavor. We roast exclusively on a Bellwether electric roaster. This electric technology reduces volatile organic compounds (VOCs) by 87% resulting in a brighter, cleaner roast  that highlights the bean's natural flavors. It's a craft we take seriously blending tradition with modern sustainability to deliver a cup that's as ethical as it is exceptional.

Inspiring the World

At Aurum Roasting Company, We're redefining the coffee experience with a commitment to sustainability, community, and unparalleled quality. Founded in 2023 by Cameron Langshaw and Austin Hala. Our journey began with a simple idea, to craft exceptional coffee that brings people together while honoring the planet. 

 

What sets us apart is our dedication to freshness and innovation. Every batch at Aurum is roasted to order ensuring you experience coffee at its peak flavor. We roast exclusively on a Bellwether electric roaster. This electric technology reduces volatile organic compounds (VOCs) by 87% resulting in a brighter, cleaner roast  that highlights the bean's natural flavors. It's a craft we take seriously blending tradition with modern sustainability to deliver a cup that's as ethical as it is exceptional.

Our mission is to create more than just great coffee, it's about fostering a community of coffee enthusiast who share our values. We're focused on sourcing sustainably, roasting with care, and exploring every avenue to bring you the best coffee experience possible. From the moment the beans are roasted to the time they arrive at your door, every step reflects our artisanal approach and unwavering commitment to quality. 

 

We're excited about the future ahead and thrilled to have you join our wonderful community. Thank you for your support and welcome aboard!

CONTACT US

Have a question?

Give us a call or email us by anytime, we endeavor to answer all inquiries within  24 hours on business days. We will be happy to answer your questions.

Contact Us

or call at (831) 277-0388